Prof. Tobias Olsson
Beiträge in merz
Malin Hjorth/Tobias Olsson: For Mainstream and Alternative Activism:
Welche Wege gehen politisch aktive Jugendliche in der konvergenten Medienwelt und wie machen sie sich diese im Rahmen ihrer politischen Aktivitäten zunutze? Es wird untersucht, wie politisch aktive Jugendliche in alternativen Bewegungen bzw. Mitglieder in Jugendorganisationen von Parteien Medien im Allgemeinen und das Internet im Besonderen wahrnehmen und nutzen. Wie finden Jugendliche in alternativen Bewegungen in der konvergenten Medienwelt Räume für die Bildung ihrer politischen Identität und wie wird durch den netzwerkartigen Charakterdes Internets als Infrastruktur vernetztes Arbeiten in alternativen Bewegungen grundgelegt?How do young activists navigate within and make use of converging media as parts of their political projects? The article aims at contributing to the understanding of use and perception of media in general and the internet in particular among young activists within alternative political movements and young members of political parties’ youth organizations. It describes how alternative activists find spaces within the converging media world for their creation of an alternative political identity and in which ways the network-like character of the internet is being made use of as an infrastructure that substantiates networking within alternative movements.
Literatur
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Bakardjieva, Maria (2005). Internet Society: The Internet in Everyday Life. London: Sage. Baldwin, Thomas/McVoy, D. Stevens/Steinfeld, Charles (1996). Convergence: Integrating Media, Information and Communication. Thousand Oaks: Sage.
Bennett, Lance (2003). New media power: The internet and global activism. In: Couldry, Nick/Curran, James (eds.), Contesting Media Power: Alternative Media in a Networked World. Lanham: Rowman & Littlefield, pp. 17-37.
Carpentier, Nico (2009). The reception of the “produsers” films on a participatory website: Ordinary young people and the politics of banality. In: Olsson, Tobias/Dahlgren, Peter (eds.), Young People, ICTs and Democracy. Gothenburg: Nordicom. (Forthcoming)Castells, Manuel (1997). The Information Age: Economy, Society and Culture. Vol. 2: The Power of Identity. London: Blackwell Publishers.
Chadwick, Andrew (2006). Internet Politics: States, Citizens, and New Communication Technologies. New York: Oxford University Press.
Coleman, Stephen (2001). The transformation of citizenship. In: Axford, Barrie/Huggins, Richard (eds.), New Media and Politics. London: Sage.
Couldry, Nick/Curran, James (2003). Beyond the Hall of Mirrors: Some Theoretical Reflections on the Global Contestation of Media Power. In: Couldry, Nick/Curran, James (eds.), Contesting Media Power: Alternative Media in a Networked World. Lanham: Rowman & Littlefield, pp. 39-54.Coyer, Kate (2005). If it leads it bleeds: The participatory newsmaking of the Independent Media Center. In: de Jong, Wilma/Shaw, Martin/Stammers, Neil (eds.), Global Activism, Global Media. London: Pluto Press, pp. 165-179.
Curran, James (2003). Global journalism: A case study of the internet. In: Couldry, Nick/Curran, James (eds.), Contesting Media Power: Alternative Media in a Networked World. Lanham: Rowman & Littlefield, pp. 227-241.
Deuze, Mark (2007). Media Work. Cambridge: Polity. Downing, John (2003). Audiences and Readers of Alternative Media: The Absent Lure of the Virtually Unknown. In: Media, Culture and Society 25(5), pp. 625-645.
Fenton, Natalie (2009). Re-imagining democracy: New media, young people, participation and politics. In: Olsson, Tobias/Dahlgren, Peter (eds.), Young People, ICTs and Democracy. Gothenburg: Nordicom. (Forthcoming)
Jenkins, Henry (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.
de Jong, Wilma/Shaw, Martin/Stammers, Neil (eds.) (2005). Global Activism, Global Media. London: Pluto Press.
Latham, Robert/Sassen, Saskia (eds.) (2005). Digital Formations: IT and New Architectures in the Global Realm. Princteon: Princeton University Press.
McChesney, Robert (1999). Rich Media, Poor Democracy: Communication Politics in Dubious Times. Urbana: University of Illinois Press.
Olsson, Tobias (2007). An indispensable resource: The internet and young civic engagement. In: Dahlgren, Peter (ed.), Young Citizens and New Media: Learning for Democratic Participation. New York: Routledge.
Olsson, Tobias (2008). For Activists, for Potential Voters, for Consumers: Three Modes of Producing the Civic Web. In: Journal of Youth Studies 11(5), pp. 497-512.
Olsson, Tobias/Dahlgren, Peter (eds.) (2009). Young People, ICTs and Democracy. Gothenburg: Nordicom. (Forthcoming)
Perlmutter, David (2008). Political Blogging and Campaign: A Roundtable. In: The International Journal of Press/Politics 13(2), pp. 160-170.
Pickard, Victor (2006). United Yet Autonomous: Indymedia and the Struggle to Sustain a Radical Democratic Network. In: Media, Culture and Society 28(3), pp. 315-336.
Silverstone, Roger/Hirsch, Eric (eds.) (1992). Consuming Technologies: Media and Information in Domestic Spaces. London: Routledge.
Tobias Olsson und Dino Viscovi: Who Watches What and Why?
Noch vor zwei Jahrzehnten war Fußball eine seltene Erscheinung im schwedischen Fernsehen. Heute sind in Schweden wie überall in Europa die Fernsehprogramme voll von Sportereignissen, besonders Fußballereignissen. Die Spiele der Bundesliga, der nationalen europäischen Ligen, die paneuropäischen Meisterschaften und die zwischen Nationalmannschaften haben alle ihren Weg in die Primetime-Schienen gefunden. Die treibende Kraft dahinter ist das Mediensport-Publikum. Für die Sendeanstalten ist es zu einer wichtigen Größe geworden – entweder als zahlende Kunden oder als Zielgruppe für ihre Werbekunden. Vor dem Hintergrund hoher Kosten und einem harten Wettbewerb auf dem Markt haben kommerzielle Sender Sport und sein für sie lukratives Publikum als eine zuverlässige Größe für steigende Quoten und steigende Einnahmen erkannt.
Only two decades ago football was a rare occurrence on Swedish television. Today in Sweden, as in the rest of Europe, TV schedules are replete with sporting events, and especially football events. Games in the domestic league, the European national leagues, the pan-European cups and those between national teams have all made their way into primetime slots. The driving force behind this increased coverage of sport is the media sport audience. For broadcasters it has become a highly valued entity – either as paying subscribers of the sports they cover or as targets for their advertisers. As evidenced by the high cost and competitive market for exclusive broadcast rights, commercial broadcasters recognize sport and its lucrative audience as a reliable means of driving up ratings and increasing revenue.
(merz 2006-6, S. 41-50)